Finding your audience may be a major part of the success of your campaign and going a step further to make personas for your audiences will guarantee a better conversion rate. By understanding…
We are now marketing in an era where search engine optimisation (SEO) and content marketing are both akin to titans. Understanding their power and the…
Image Credit: Unsplash More traffic, more traffic, more traffic. We hear this all the time. Why? Because every marketer in the online space — bloggers, content…