Our Process
Jakaranda productions is more than a productions company. Building on the idea as a hub of ideas, the brand deserves a representation that reflects creativity and a commitment to innovation.
The name is believed to be of Guarani origin, meaning fragrant. The word jacaranda was described in A supplement to Mr. Chambers’s Cyclopedia, 1st ed., (1753) as “a name given by some authors to the tree the wood of which is the log-wood, used in dyeing and in medicine” and as being of Tupi-Guarani origin, by way of Portuguese. Although not consistent with the Guarani source, one common pronunciation of the name in English is given by /ˌdʒækəˈrændə/.